Plenary Expansions Part II: The Founder’s Fallacy

A startup is a conspiracy to change the world in some meaningful way. The product is the secret vehicle to affect this change, privy only to the founding team. If the product fails, everything fails. But if it does, it can change the world. It’s the ultimate leverage.

Founders – who are in fact utopian artists, aspiring to infuse their spirit into the very fabric of their startup – tend to lose focus, which is of paramount importance in the chaotic and resource-parched environment of a startup.